Jul 252014
 

Tesco’s sell similar product to our Vero

It is the nature of business that once a product becomes a success, everybody tries to find a facsimile version, even a giant like Tesco’s.

Below are two photo’s; one is VERO that is produced by Eme, and the other is that offered by Tesco’s (not made by Eme).

 

Coloured handle cutlery

Vero coloured handle cutlery.

Tesco’s version

 

 

VERO is being sold throughout Europe and America.

VERO is 100% Made in Italy.

VERO is made from 2mm certified stainless steel.

VERO comes with a full set of laboratory tests (your health is important to us).

I am a consumer and if I were interested in buying the Tesco’s product, I would certainly want to ask Tesco’s the following questions:

TESCO’s – Where was the product made? Because I cannot find the place of manufacture on your online product specification – Viewed by writer on 25th July 2014.

TESCO’s – What is the thickness of the stainless steel? Because I cannot find this information on your online product specification – Viewed by writer on 25th July 2014.

TESCO’s – What is the type of steel used? Because I cannot find this information on your online product specification – Viewed by writer on 25th July 2014.

These are simple questions that everybody has the right to know.

I cannot understand why Tesco’s (like many large supermarket chains) believe that they can only obtain price and quality from the Far East.

Eme has a daily production of  250,000pcs. Our delivery time has an average of 10days, and we even sell to China?

Come on Tesco’s, give us a call. Perhaps we can work together.

N.B. This post has been written by John L Aldridge, based on his own initiative, and therefore may not reflect the thoughts or opinions of Eme Posaterie Srl.

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Jun 122014
 

Giravolta Tray and Polibox Storage System

The new Giravolta Tray which is an ideal choice for both catering and domestic use; is now available for immediate delivery.

GIRAVOLTA-PIEGHEVOLE

The Giravolta Tray

GIRAVOLTA-Characteristics

 

Tray-and-Water

Can be used as a serving trays to refresh your guests on a hot summers day

 

Tray-and-Champagne

What can be better than Champagne and strawberries on one single tray!

Tray-and-Breakfast

Breakfast in bed. The best way to start a new day.

 

Tray-and-Anvil

Almost unbreakable

Tray-Display

Ready for that Party!

Tray-Display-2

Refreshments for any EVENT!

Polibox

Keeping everything fresh until the right moment

 

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Mar 202014
 

First Day of Spring

Coloured handle cutlery

Vero coloured handle cutlery.

The first day of Spring is with us, and the time has come to start thinking of those long warm nights, and gorgeous colours that only nature can provide.

It is the moment when the spirits within are lifted to greater heights, and the sadness of Winter becomes but a distant memory.

For the brave, the season for eating out doors has begun, and what can be more enjoyable than preparing the table with that added colour.

I have two models that I would like to present to you; VERO and Table Fun (Carre’ Ballon Bateau).

 

 

Ballon 2_1024_2  Carrè 3_1024

 All are 100% “Made in Italy” , and are able to grace any table with the spirit of Spring.

Bateau 4_1024

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Feb 162014
 

Ambiente 2014

Ambiente - The Writer

1st Day of the Ambiente Trade Fair

The last of the Winter Fairs has concluded, and what a fair Ambiente has been.

I have lost count of the number of Ambiente trade fairs I have conducted, but this one has without doubt been one of the very best.

Does this mean that the recession is over? I am not sure; most of the visitors were from non-EU countries, and all looking for MADE IN ITALY. Lets just wait and see.

What I do know is that my efforts to help create an Eme Brand Name is beginning to work. More and more people are becoming aware of the design, quality and service that Eme can offer.

I would just like to thank all the visitors to our stand at Ambiente; and please remember that should you wish to know more about our Company, production, or just wish for a price quotation, please do note hesitate to contact me.

Once again my most sincere thanks to all the visitors.

Yours sincerely

John L Aldridge

Export Manager

Mr. Mori and Writer

Mr. Mori and Writer on the stand at Ambiente 2014

 

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Jan 232014
 

Ambiente 2014

Ambiente - Frankfurt 2014

EME AT AMBIENTE 2014
HALL 3.0 – STAND E76

The HOMI Trade Fair finished yesterday.

I must say that I went to this fair with grave doubts. I believed that HOMI could never recuperate the lost ground made by past fair administrators of doubted ability and interfering politicians.

I was proved to be wrong. Ok we did not have 4 days of intense business 2 business, but we did have a group of foreign visitors that greatly appreciated the new format, and were well qualified!

I am more than prepared to bet that next year will even be better, returning an “old Macef” that was almost dead, into a young and vibrant HOMI that will once again return to the top of the list of international fairs.

Ambiente is almost upon us. I, John L Aldridge – Export Manager, will be available throughout the fair, so should you require answers to any questions regarding  our  Company or our production, please do not hesitate to come and ask me. Remember “Your time is our time”, so please feel free to visit us.

Please note that we are always pleased to meet new potential clients, but we have particular openings in the following countries:

Russia, Estonia, Lithuania, Latvia, Ukraine, Sweden, China, and Portugal.

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Dec 132013
 

HOMI-Macef and Ambiente 2014 Trade Fairs

 

Ambiente - Frankfurt 2014

EME AT AMBIENTE 2014
HALL 3.0 – STAND E76

logo-homi.macef

Eme at HOMI-MACEF 2014
PAD 4 – STAND G30
19 – 22/01/2014

EME Posaterie Srl will once again be exhibiting at HOMI and Ambiente.

We are looking forward to receiving one and all, and will do our very best to answers any questions that you may have concerning our Company or our production.

Your time is our time, so please feel free to visit us.

John L Aldridge (Export Manager) will be available through out both fairs.

Please note that we are always pleased to meet new potential clients, but we have particular openings in the following countries:

Russia, Estonia, Lithuania, Latvia, Ukraine, Sweden, and Portugal.

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Nov 132013
 

Trianon – Our Partner in Korea

It was my first visit to Korea, and I was not quite sure what to expect.

On my arrival at Incheon Airport , Mr. Yoo of  TRIANON CO.,LTD. was there to meet me, and after seeing me after a 16 hour flight from Malpensa (via Hong Kong), he decided that a good nights rest was required. In fact my flight with Cathay Pacific had in fact been excellent, but it does not matter how comfortable one is, or how well looked after, 16 hours in a plane is always 16 years.

I was staying at the Novotel Ambassador Hotel which is located in the financial quarter of Seoul. The service and rooms were great.

After a good nights sleep, we were off to visit the various Shinsegae department stores in Seoul. I was quite amazed. I can only compare Shinsegae to a UK equivalent of a Selfridges/John Lewis. IMG_0130    Shinsegae    IMG_0122IMG_0121

In fact John Lewis has a sales point in Shinsegae.

The sales system is different to that in Europe. The products are displayed so that potential clients can see and feel the products, but the sales goods that the client might buy are kept in a stock room, behind the sales point.

Cleanliness, order, and service are the by-words for Trianon. I was especially impressed with the sales staff. Very professional, and people who actually knew about the products that they were selling.

Although Seoul has a very vibrant business community, it is also a place to visit. The Royal Palace that can be found on the northern side of the river is a must to see. It also has a very interesting reconstruction of an old Korean village.

Before closing this very brief article, I would just like to thank Mr. and Mrs Yoo, their daughter Jeanne, and Kim, for making me feel so welcome in their Country.

If you would like to know more about our products in Korea, please contact:

Mrs. Kim, Gi-Yang

TRIANON CO.,LTD.

 357-6 Galhyeon-dong, Gwacheon-si,

 Gyeonggi-do, Korea

 Tel. 82.2.591.9335

 Fax 82.2.591.9336

 Mobile 82.10.4605.9210

E-mail gienstylist@gmail.com

IMG_0254

 

 

 

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Oct 102013
 

The Eme Film

Host 2013The new Eme film is here.

Ready to show you who we are, how we work, and how we are organised.

The latest technology today, never tomorrow.

J.L.A.

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Aug 172013
 

A Brief Story of Steel

HostThe story of steel starts right back to around 4000BC , but the real production of steel did not start until 1300-1400BC; in Eastern Africa, and later by the Spartans who were known to have produced steel in large quantities.

How did the Ancient blacksmiths make their steel? Well, they started by heating an iron bar until it arrived at a specific colour, and then hammered the iron, forcing out the impurities (carbon). If you watch a blacksmith at work, you will see the impurities in the form of sparks.

In the ancient world, steel was a precious product, and could only be made by hand. The secrets of making swords and knives were passed down from generation to generation. A typical “recipe” for sword making would be as follows:

  1. Heat the iron until the colour of the setting Sun.
  2. Hammer the iron flat.
  3. Heat the iron again, and make a cut half way down the length of iron.
  4. Fold the iron (2 layers) and beat into shape.
  5. Heat the iron again, and repeat (3) and (4) ten times.
  6. Heat the steel and twist it.
  7. Beat it once again into shape.
  8. Heat it for the last time and “quench” it in urine.

The sword blade is ready!

You may be surprised that urine was used, but in one historical account only urine of a red headed boy could be used! And this process left the most incredible “etched” designs on the blade.

Up until the 19th century, the manufacture of steel relied almost exclusively on the skill of the blacksmith; meaning that it could not be used in engineering or construction, as it could not be massed produced.

This is why  all the metal bridges of the 19th century were made from iron.

In 1879 the then longest bridge in the world collapsed (The Tay Bridge Disaster), causing the death of 75 people. It was later found that although iron resisted extremely well under compression, it was very bad under tension.

If you conduct a tension test on an iron bar, it will snap clean, and the snap being where there is the greatest concentration of carbon.

In the late 1800′s the production of steel could be massed produced by the invention of the Bessemer Converter. This was like a very large iron bucket full of molten iron. With air being pumped into the base of the bucket. The air (containing oxygen) would combine with the carbon in the iron and would produce carbon dioxide.

The idea was brilliant, but it failed for a very simple reason. To make good steel required a carbon content of 1%, and there was no accurate means of knowing when the Bessemer converter had obtained this value. However a metallurgist called Sidney Gilchrist Thomas came to the rescue with a very simple solution. He suggested that all the carbon should be extracted from the iron, and then the 1% carbon content added afterwards. It worked, and over night Great Britain became the worlds greatest producer of steel, which in turn fired the Industrial Revolution to even greater heights, and opened the door to the modern era.

 

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Jul 152013
 

 

The creation of a new cutlery ferruleHost Trade Fair 2013

Sometimes it is interesting to see how a new cutlery model takes it’s first steps to becoming a reality, from a simply hand drawing, to the final production model.

Below you can see the original hand drawing of the ferrule used on our model “Georgian”, the ferrule was created and the design registered by John L Aldridge. John L Aldridge has also created Eme models Aria, Iso, and Lace.

Louisis Handle Drawing

Georgian, Louisis, Mirage Handle Drawing

From this drawing we obtain the first 3D design using an Auto-Cad type computer program.

From the Auto-Cad drawing we obtain the “coordinates” required to create the tooling.

Checks are made so that we are quite sure that no errors have been made in the 3D coordinates. This is very import, as once the tooling is made, very few modifications can be made afterwards.

The tooling is made by using electrolysis, and becomes a reverse image of the finished product, similar to an engraving.

Once the tooling has been completed, we can begin production of the new ferrule.

 

GEORGIAN

Georgian cutlery model

MIRAGE

Mirage cutlery model

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