Tag Archives: Ambiente

Ambiente Trade Fair

HOMI-Macef and Ambiente 2014 Trade Fairs

HOMI-Macef and Ambiente 2014 Trade Fairs


Ambiente - Frankfurt 2014
HALL 3.0 – STAND E76
Eme at HOMI-MACEF 2014
19 – 22/01/2014

EME Posaterie Srl will once again be exhibiting at HOMI and Ambiente.

We are looking forward to receiving one and all, and will do our very best to answers any questions that you may have concerning our Company or our production.

Your time is our time, so please feel free to visit us.

John L Aldridge (Export Manager) will be available through out both fairs.

Please note that we are always pleased to meet new potential clients, but we have particular openings in the following countries:

Russia, Estonia, Lithuania, Latvia, Ukraine, Sweden, and Portugal.

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Post Ambiente and Macef

Ambiente and Macef 2013

I would just like to thank all our clients (new and old), and hopefully, future clients as well, for making both trade fairs, Ambiente and Macef, such successes.

It has been such a long time since we have experienced such interest and excitement at a trade fair. It almost seems as if this terrible recession may have finally come to a close.

For those that can remember the recession of the 1970’s, it was a time of great ideas, inventions, and creation – the Renaissance of the 20th Century!

Let’s see (and hope) if history repeats itself once again; giving the “young” a renewed urge to dream and create, and the “old” a sense of pride in “youth” that they helped to encourage.

New cutlery model Victorian



Multi purpose tray
Style in Tray Design



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Eme Posaterie are at Macef and Ambiente 2013 Trade Fairs

Eme Posaterie are at Macef and Ambiente 2013 Trade Fairs

Just to remind all our clients about the forthcoming trade fairs.

As you can see below, we will be present at both Macef and Ambiente.

We will be launching a number of innovative designs which I am sure will meet with your interest.

Trade Fairs are important as they allow you the possibility of physically seeing and feeling the products; and equally important, meeting the people that you may be doing business with in the future.

The role of the export manager is not only to sell but to advise. As the export manager of Eme (John L Aldridge), I have never sold a product to a client that I thought that they could not sell, and I have always made it a point to be available to my clients – their personal “back office”.

My aim has always been to create a long term, no pressure, business relationship with my clients. A philosophy that I have seen work so well over the years.

If you have never worked with Eme, and you are planning to visit one of the above fairs, please feel free to visit our stand, and ask for me in person. I will be more than pleased to share with you my product knowledge, as well as design and coordination experience. I will do my very best to help you arrive at the right decision.

Fiera di Milano - Macef 2013
Fiera di Milano – Macef 2013
Ambiente Messe Frankfurt 2013
Ambiente Messe Frankfurt 2013



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Why Eme Posaterie Srl will never work with Amazon

Why Eme Posaterie will never work with Amazon

Everybody knows who Amazon is; we also know that they have lately been in the news over their imaginative views on how taxes should be paid.

As a private individual, and also as a supplier to John Lewis, I would like to take the opportunity of explaining why Eme Posaterie will never work with Amazon.

To begin with, I completely agree with Mr. Andy Street, the Managing Director of John Lewis who stated in The Telegraph that multinational companies that do not pay their fair share of national taxes, will “out-invest and ultimately out-trade” their competitors within each respective nation.

As a private individual that has been an Amazon client; I would like to take this criticism a little further, and extend the above observation to include “total lack of transparency and trade ethics”.

Having recently bought a cover for a tablet. The cover was paid for, but the cover never arrived. I complained to Amazon, and found that not only was the product supplied directly from a company in Hong Kong, but Amazon also took the time to inform me of their position:

“Orders on the Marketplace platform are strictly between the buyer and the Seller and Amazon.co.uk isn’t directly involved in these orders and isn’t an agent on behalf of either the Seller or buyer. We can only confirm the delivery method of a Marketplace order by e-mail.”

However, on the Amazon website, it states something completely different:

“You can buy with confidence anytime you purchase products on the Amazon.com website. That is why we also guarantee purchases made within the Amazon.com Marketplace. Both the condition of the item you buy and its timely delivery are guaranteed under the Amazon A-to-z Guarantee.”

Either Amazon works as a charity, which I doubt; or receives a commission/royalty on the products sold, which I believe is closer to the truth.

But there is another point that I would like to make. From the above statements it would seem that Amazon is not legally bound to protect their clients interests when they buy products (from 3rd parties) through their web site. While John Lewis is!

In my case, I did not see the “Dispatched from and sold by” notice; I was more interested in the price and customer reviews. But this whole story did make me reflect on how major website operators work.

We have a company like John Lewis that pays taxes, creates jobs, and goes to great efforts in guaranteeing the source of their products, through the SEDEX organisation which has become an integral part of the John Lewis supply chain (*)

At this year’s trade fairs atAmbiente and Macef, we did have visits from Amazon. They were not interested to visit our factory, or for that matter a meeting of any kind. Their only interest was for Eme to complete a suppliers spread sheet, and to start work as soon as possible. After much reflection, I refused to comply. I cannot say how many companies Amazon representatives visited during the fairs, but speaking to my colleagues, I would say a lot. NOTHING TO LOSE, ALL TO GAIN.

Almost any company (if not every company) can sell through Amazon Marketplace or Pro-Merchant Seller, and it would seem that no controls are in place to check for infringements of human rights within the manufacturing chain of their suppliers (I leave it to Amazon to prove otherwise – I could find no information on this subject on their web site).

There is one other important point to be made. Eme Posaterie exports to 5  Continents. As export manager, I have the pleasure in dealing with some great people; some of which I have known for many years. The common denominator is that they are people, and not a computer web page; and as such, we communicate together, and work together. Working for a mutual common good. I would never put this arrangement at risk for an organisation like Amazon.

I have never been a great supporter or believer in the “global market”, and it seems that I may have been right. But Amazon is a global company operating within a global market, and writing the rules as they go. You cannot pretend to stay at the best hotel in town, and not pay for the services!

(*) Sedex, the Supplier Ethical Data Exchange, is a non profit membership organisation, dedicated to driving improvements in responsible and ethical business practices in global supply chains. Sedex’s core product is a secure, online database which allows members to store, share and report on information.

Models Supplied to John Lewis:

Coloured handle cutlery
Vero cutlery for all seasons


Napoleonic style cutlery
Napoleonic style cutlery

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Eme at Ambiente and Macef 2013 Trade Fairs

Ambiente and Macef 2013 Trade Fairs

As per every year, we are pleased to inform our clients, and future clients, that we will be exhibiting at the Ambiente and Macef Trade Fairs 2013.

We will be launching a new range of our very successful model VERO, plus the possibility of some new colours for Napoleon.

International Trade Fairs 2013
Ambiente and Macef Trade Fairs 2013

For those that visited Maison & Objet, I am sure that you will agree with me that this fair is becoming ever more important to our sector of business.

Many have asked why Eme was not present? Well I can answer this question by informing our clients that we are considering the matter. However, it must be remembered that we are an Italian Company that must show some allegiance to our own national trade fair (Macef) where many of our national clients take the opportunity to visit us. Also we are fighting to keep our costs under control so that we can continue to create new ideas, and what is more important, keep our prices firm.

We are living in very turbulent times, financially and politically. Therefore it is only right that Eme tries to do its very best in offering a little bit of stability. Continuing to offer pricing stability, fast delivery times, and innovative products.

At a later date, I will be confirming our stand positions.

If you need information about our production, please do not wait until the fairs; please contact me immediately.

International Trade Fairs 2013

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MACEF Trade Fair 2012 – 26th to 29th January 2012

I am pleased to inform you that apart from the Ambiente Trade Fair, we will also be exhibiting at the Macef trade fair that is held in Milan (Rho) – http://www.macef.it PAD1, STAND R17 S20.

I hope to have the pleasure of seeing you there.

Should you require further information, please do not hesitate to contact me.

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Ambiente Trade Fair – 10th to 14th February 2012

Hall 3.0, Stand E76 – www.ambiente.messefrankfurt.com/

Eme will be exhibiting this year at the Ambiente Trade Fair with a completely new stand.

I hope that we will have the pleasure of your presence during the fair.

We have plenty of new models and ideas to show you.

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This model will be on display during Macef and Ambiente Trade Fairs

Sky Full Tang Cutlery - Flateware Model

Further new models will be published over the next coming days.

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Totem – Party Fun in ONE

Totem – Party Fun in ONE – Made in Italy.

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Introduction to Cutlery and Flatware Part 2


There are plastics and plastics. Unfortunately the word plastic is a word that is generally used by the consumer to underline a product that is cheap, or of poor quality. This is in fact not true as some plastics can cost more than crystal.

Plastic as a raw material can be subdivided into two categories:

1st Choice

2nd Choice

1st Choice is when the raw material is produced by a manufacturer, and supplied with full quality certification to a manufacturer that will transform the material into a finished or semi-finished product.

2nd Choice is when a manufacture collects the waste material that remains after the initial production cycle, or after the transformation, and re-cycles the material. A good example is the cartons used for milk and orange juice. Between the 2 layers of card is a layer of plastic film. At the end of a production run, a block of plastic remains. This plastic is sold and recycled for the production of children’s dolls.

There is also a 3rd Choice that is usually used by Chinese producers. This plastic is a mixture of all possible types of waste plastics, with no certification that it can be used in contact with food.

Eme uses at present the following types of 1st Choice plastics:



Marfran Streif

Metal acrylic


  • Moplan: A very cheap and soft plastic used for economical ranges of cutlery.
  • ABS: A harder plastic that is also resilient to temperature. Has an advantage that it mixes well with colorants.
  • Marfran Streif: A special plastic made from ABS and rubber. Made to German standard B.G.A.: Mitteilung N.170.
  • Metal acyrlic: An expensive plastic that is extremely hard and resilient. Has the advantage of being able to form special colour effects, and to be able to maintain its lucidity.
  • Nylon: Normally used when printed a decor onto the handle using “sublimation” printing.



Silver plated cutlery is divided into two groups; domestic and hotel/catering.

Domestic cutlery has a base layer of 5 microns of Woods Nickel, and 5 microns of silver. Hotel/Catering cutlery has the same base of nickel but with 23 microns of silver.

  • Gold Plated Cutlery.


Unlike silver plated cutlery that with the exception of the knife blade covers the whole body of the cutlery piece, gold plated is used basically as a form of ornamentation, or to evidence a motif.

  • Maintenance and problems.


To maintain the life and beauty of our cutlery, we suggest the following:


  1. After washing by hand, do not leave the cutlery on the side to dry. Dry immediately with a cloth and store away. Soupy water that is allowed to dry on the surface of steel can cause oxidation marks that appear to be rust. It is not rust and can be normally removed with any stainless steel cleaner.
  2. After the cycle of the dishwasher has terminated, remove, and if dry, store away. If you are in a hurry, leave the door of the dishwasher open so that air can circulate. The atmosphere within a dishwasher is very corrosive as it contains a high percentage of salt.
  3. Wherever possible, do not leave food to dry on the stainless steel. Food decays very quickly creating acids that attack the surface of the cutlery. This is even more important where lemon has been used. This is one of nature’s great little acids.


  1. If black marks or pit marks can be seen on the surface, and if these marks are very noticeable on the edge of the knife blade, this is a very good sign that the dishwasher of the client is not properly earthed. When a dishwasher is not earthed, during its cycle electrical discharges are created that attack the edges of steel, and especially the blade edges. Add to this a very corrosive atmosphere (100% humidity and salt), faint rust marks will appear around the pit marks.
  2. The stainless steel has a white chalky appearance, and the plastic stains of white. This is a very clear sign that the cutlery has been boiled. When water reaches its boiling point, it releases a certain amount of calcium that deposits onto the surface of the steel causing it to have a chalky appearance. Plastic at 100 degrees Celsius begins to suffer from thermal stress causing the white stains. If the cutlery is removed from the boiling water and immediately placed under cold water, cracks will begin to show near the joint between the handle and steel.
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